Recently my husband had to take a limo to the airport which he does from time to time. The company he always uses was too busy to take him to the airport, so he found a different company that was owned by an individual. This what my husband said, and I paraphrase here, I am going to start using this new company because, the music in the car that was playing was low, the owner had fresh cold bottles of water, gum and mints for his guests.
This got thinking, can it be that simple. And you may ask, what is so simple? The answer is respect. The driver know what the needs of his clients are and takes it one step beyond. He realizes the travel weary traveler may want, room to stretch, soft quiet music, a cold bottle of water and some mints.
What are we doing to go beyond what other travel agents are doing to “GET and KEEP” the client? It may be only a few simple items that may keep the client or send them to someone else.