Tag Archives | social media

4 Content Marketing Tips for Facebook

By on February 5, 2013 in Facebook, Social Media

problem solver for your fansHi All,

Let’s make our Facebook social life a little easier. How you might ask. When considering what content to put in your status update box on your Facebook Business page, consider the following:

Do you know your audience?  Check your Facebook Insights and view your demographics.  Are you talking to clients in their own language because as we know teenagers, adults, luxury clients speak in different terms.

Are you posting at best time of day to reach your “likes”?  Take notice when your fans are responding.  If you notice you are not getting feedback – change the time or even the day of week to reach the “sweet spot”.  This information goes back to knowing your audience, your demographics.  For instance, teenagers optimum hours for being Facebook is from 9- 10 PM.

How many times a week are you connecting with your fans on Facebook?  Remember, if your likes are not seeing you on Facebook regularly, you may not come to mind when your fans are planning their next vacation.

Do you align yourself as the problem solver for clients?  For instance, do you share relevant information on where to go, what to do when there is a problem or how to pack for a specific destination.  It is important to do so, and don’t forget to answer any questions your “likes” may leave on your Facebook page in a timely manner.

 

Till next time, I will see you on Facebook.

Denise

 

image courtesy of Free Digital Images

 

 

 

 

Comments { 0 }

3 steps to Finding Balance in using Social Media Apps

By on November 29, 2012 in Social Media

Hi All,

At this time of year it is easy to be overwhelemed with what is going on with managing your social presence. Today, I want to cover 3 steps to finding balance in using social media apps.

But first, sorry I have not been back for a while been overwhelmed with travel work and keeping up with educating myself on social media, apps and many of the new items coming down the pike. And now we are in extremely busy time of year and it hard to keep up with everything. Hey, this sounds just like you. :)

Please take a breath and  then read on.  How many hours a week are you putting into your social media marketing?  Five to six hours should be enough to keep you going and up to speed. Block out time to begin to craft your strategy for what you want to accomplish with each social media platform.

 

Now on to 3 steps  for finding balance in using social media apps.

  1. Are you joining every new social platform that is coming out?  Take another breath and wait.  You do not have to be on every platform.  Consider where your clients are sharing their social time and that is where you should be.
  2. Create a calendar of what you want to promote.  Look out at least 3 -4 months and begin sharing information for the spring break.  Remember you can use the holiday season for gift buying for spring break.
  3. Use third party apps like hootsuite to post to different platforms at one time. Although the one caveat is use the Facebook scheduler, right in FB and upload your videos directly to Facebook to hopefully extend your reach on newsfeeds of your fans

Well that is it for now, take a little time for yourself and breath in slowly and enjoy the view.

Till next time, see you on Facebook,

Denise

 

 

 

 

 

 

 

 

Comments { 0 }

Pinterest – How to Add a Custom Tab to your FB Business Page

By on September 5, 2012 in Facebook, Social Media

Pinterest and Facebook can be your winning combination when leading clients to your travel website.  As of now, Pinterest will connect only with your personal profile. which is good if you connect with your clients on a personal level, but how do you get your Pinterest Boards to show up on your FB Biz Page?  It is really quite simple; install a custom application (app).

There are apps out there that will help you create it but to speed things up,   I am going to show you how to create the custom tab using Woobox.com.

  1. Have your username from your Pinterest account available
  2. Head over to http://Woobox.com
  3. Next click on the Pinterest Tab
  4. Follow the instructions to get started to link to Facebook
  5. Click on the down arrow to choose the Facebook Page, you want to add the Pinterest Account to. Note: this is only important if you have more than one Facebook Business Page
  6. Choose the options that suit your business
    1. Do you want to show all your boards
    2. Only a few boards
    3. Do you want to Fangate ( suggestion – leave off)
    4. Show FB like and share buttons on pins
    5.  Hit Save

 

Here are a few snapshots to get you going in the right direction.

Hit the Install Pinterest button

 

Until next time, see you on Facebook and Pinterest,

Denise

Comments { 0 }

Three Tips to Grow Engagement on your FB Biz Page

By on August 13, 2012 in Facebook, Social Media

1.Find out what your fans are interested in, not what you are interested in selling.

Don’t know what your clients are interested in ASK.  Write a poll question to find out. Find out where their passions lie.

2. Write easy to answer closed questions.  For instance, avoid questions like “ what did you enjoy doing during your time on your cruise”. For instance, try, “name the first thing that comes to mind when you were onboard your last cruise.”

3.  Honor your fans; they did not have to like your page.  If a fan asks a question, answer it. Part of being a fan is being able to contact you and have a conversation with you, so be there for them.

Till next time, see you on Facebook,

Denise

Image courtesy of FreeDigitalPhotos.net

Comments { 0 }

Taking a Trip -Post your Blog Posts in advance to FB

By on July 24, 2012 in Facebook

Hi All,

Taking a trip, a FAM, or just plaining taking a mental break… There is an easy way to pre-post your blog post to Facebook while you have stepped away from your desk.

In this video, you will learn how to grab the permalink from your blog post and set it up to post into the future on Facebook.

 

One item you should add additionally is a status update- a sentence or two to go along with your link to let your readers know what the article will contain.

Comments { 0 }

One great tip for Writing the Fantastic Status Update with an image

By on July 21, 2012 in Facebook

Hi All,

Ever get stuck trying to write a caption for an image for your  Facebook Page?

What you write and how you write it can make all the difference when it comes to engagement. The image you use is as equally important.

What I like to do is to consider what the image is going to convey. I ask myself is this something my clients would be interested in, not just me. How can I get my message and connection across without selling but by sharing? I also think about can humor be used to get my post shared. Humor can attract a lot of viral sharing.

So let’s look at the following image:  What are our options for sending a status update to our Fans and even sharing on our FB Personal Page, so as to get your fans to note you are in the business of selling Africa without selling it on the page?

We can post image and say something like- Great Safari with NTABA Tours and tag yourself in the vehicle.

OR

Have some fun with the image.  Write a caption that will get your clients engaged.

Try this: What is the Rhino saying to group of travel professionals on a Safari with Ntaba Tours? Write your answer in the comment box.

Think I am a little off my rocker, this post went crazy viral for having some fun.  AND, what it did do is showcase the tour operator and the association running the FAM to Africa to their clients.  It is a win-win-win for everyone.

More to come on this topic.

It does not get better than this!

Until next time, I will see you on Facebook.

Denise

 

Comments { 0 }

New Calendar Feature on FB- Simple and puts events infront of more eyeballs

By on July 15, 2012 in Facebook, Social Media

New view for Facebook calendar

Hi All,

In the Old days, about a week ago… if you wanted to see what was going on with your events in Facebook, you would click on the link for events on the left hand-side of your Facebook Home page and see a list of events. Facebook has changed it up a bit and actually it is really good feature. Click on events now and you will be able to view a calendar view of people’s birthdays and events.  It is so simple and logical.

As I was clicking through the event tab for creating this blog post, I noticed an event that I had not noticed before, something that was local and I was interested in.  It became an AH-AH moment. What is great about this is, the event was on the calendar, so I saw the date, the day of week, time and I could reply right there on the page. SIMPLE! I probably would not have noticed it before because in the old days it would have just been on a list of events and I would have totally ignored it.

Also, now it makes even more sense to create an event on your FB account. Why? If someone is going to go and check the calendar, your event will be right in front of their eyeballs…every time they check the calendar. :)

This is a really good improvement by Facebook.

Until next time, I will see you on FB,

Denise

Comments { 0 }

Opportunity Knocks, 5 reasons to Use Pinterest for the Travel Supplier

By on July 1, 2012 in Social Media

using a pinterest board for the Travel Supplier

 

Dear Travel Supplier,

I need to write to you to let you know you are missing the boat because you are not using Pinterest.   You are thinking, hey, we don’t need another social site but really this is a win-win-win for your business. It is win for you, the travel professiona and the client Why?

Let’s look at 5 opportunities with Pinterest:

1. As a supplier, you can use Pinterest to highlight your destinations, properties, amenities, and culture of your business to name a few benefits.

2. Next, the travel professional can take the above-mentioned items and create boards around your specific products and linking back to the travel professional profile on Pinterest to help grow their travel business niche.

3. The client can also do research on Pinterst and see what your destinations, experiences and culture the client will enjoy when using you as a the supplier. The client can view images, resources and videos, thus the client comes to the travel professional, much more aware of YOU!

4. Your Pins will be repined (if they are good) and shared, so your specific business will be in front of more travel professionals and client’s eyes. Think VIRAL!

5. Create Pin-It Buttons on your website, now clients and travel professionals can make your images, information, videos even more viral, by pinning your images to their boards.

Well, enough said…get back to me if you need some assistance or a translation.  :)

Denise

Comments { 0 }
s2Member®