Let's make our Facebook social life a little easier. How you might ask. When considering what content to put in your status update box on your Facebook Business page, consider the following:
Do you know your audience? Check your Facebook Insights and view your demographics. Are you talking to clients in their own language because as we know teenagers, adults, luxury clients speak in different terms.
Are you posting at best time of day to reach your "likes"? Take notice when your fans are responding. If you notice you are not getting feedback - change the time or even the day of week to reach the "sweet spot". This information goes back to knowing your audience, your demographics. For instance, teenagers optimum hours for being Facebook is from 9- 10 PM.
How many times a week are you connecting with your fans on Facebook? Remember, if your likes are not seeing you on Facebook regularly, you may not come to mind when your fans are planning their next vacation.
Do you align yourself as the problem solver for clients? For instance, do you share relevant information on where to go, what to do when there is a problem or how to pack for a specific destination. It is important to do so, and don't forget to answer any questions your "likes" may leave on your Facebook page in a timely manner.
Till next time, I will see you on Facebook.
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