Ever get stuck trying to write a caption for an image for your Facebook Page?
What you write and how you write it can make all the difference when it comes to engagement. The image you use is as equally important.
What I like to do is to consider what the image is going to convey. I ask myself is this something my clients would be interested in, not just me. How can I get my message and connection across without selling but by sharing? I also think about can humor be used to get my post shared. Humor can attract a lot of viral sharing.
So let’s look at the following image: What are our options for sending a status update to our Fans and even sharing on our FB Personal Page, so as to get your fans to note you are in the business of selling Africa without selling it on the page?
We can post image and say something like- Great Safari with NTABA Tours and tag yourself in the vehicle.
Have some fun with the image. Write a caption that will get your clients engaged.
Try this: What is the Rhino saying to group of travel professionals on a Safari with Ntaba Tours? Write your answer in the comment box.
Think I am a little off my rocker, this post went crazy viral for having some fun. AND, what it did do is showcase the tour operator and the association running the FAM to Africa to their clients. It is a win-win-win for everyone.
More to come on this topic.
It does not get better than this!
Until next time, I will see you on Facebook.