3 Reasons to maintain your website –even if you think Facebook is meeting ALL of your business needs.
Your Website belongs to you. You can put what you want on website. No one can tell you that you need to meet certain criteria for your promotion or contest. You share what you want, when you want.
All your connections and ways to meet potential clients can be lost if Facebook decides to shut you downand that goes for other platforms too. Last week, I was uploading an image, for a client and the next thing I see is a note from Facebook, that I need to check back later because of an issue. It was only a cover photo I was uploading but it drove home the point of always maintaining my website. It was a freaky few hours wondering, if I was ever going to get back on and what to do if I did not.
Create a Tab that will allow you to capture email addresses, in this way you can direct your clients to your website or other social media site.
Social Media Platforms will continue to evolve and your clients may choose to use another social that meets their interests and needs.
Basically – don’t put all your eggs in one social media basket!
Till next time, see you on Facebook J Pinterest, Blog, and my WEBSITE.
I know what you are thinking, oh no not another social site! x*&^%$. Well, Pinterest is here and gaining new ground everyday. Before I give you the 5 tips, let me explain a little about what Pinterest is – a virtual Pinboard. I think of it as going on a virtual spa vacation, it is just so relaxing. It allows my mind to think of all the wonderful possibilities out in this world.
Ok, Why should your business be on Pinterest?
1. Look at the demographics of the users of the site. The average age group is 35-44 with an average income of over $100,000. 50% have children. This is a great opportunity to develop a following of people who love to travel. And by the way, the majority of pinners are women. The same people that make the decision on where the family will travel to on their next vacation
2. If you are a supplier for the travel business why not have your products and destinations available to the travel professional to pin. Make it easy for the travel agent to promote YOUR products.
3. According to a Shareaholic study, Pinterest is leading in referral traffic to brands. Think what that can mean for your business.
4. Pinterest Boards stand out, they are visually appealing and you do can follow a board, a person or just do your own thing. It is easy to use.
5. The growth of the number of pinners are growing at astounding rate, why not take advantage of this opportunity.
Well, till next time, see you on Facebook and Pinterest.
We are all short on time, so I thought it would be great to share some very quick tips you can use RIGHT NOW, with regard to your timeline for your Facebook Business Page. Today’s topic discusses cohesiveness of page and what to do to get that look. Enjoy. BTW: Let me know of other videos topics you would like to see.
In the following SHORT video, (CLICK ON IMAGE -To watch) we will go through what you need to keep in mind with regard to the changes that will be occurring to your Facebook Business Page, March 30th. Get a cup of coffee, sit down with your Facebook Business Page and get proactive. Here are also 5 additional items you can do to prepare for the new layout.
It is time to create a cover photo for your new business page, shout out who you are without actually selling! Remember the image cannot be larger than 851 pixels by 350 pixels. Don’t ask for a like on the image or advertise. This is not the place for it!
Review your administrators and remove the people who are no longer working on your page.
Look over your apps and move them into place of importance and also give an image that matches the app.
Check out your About section and fill in the missing pieces.
Piniterest popularity is growing in leaps an bounds especially with women. 97% of people on Pinterest are women. And guess who books most of the travel?
The first question to answer is why is it so popular and the answer lies in my opinion, in the visual aspect, if you can dream it, it can happen from a new outfit, a great recipe to a vacation destination. Visually stimulating images do just that, allow you to dream in color.
From my very narrow test (me), I noticed something that occurs in me when I am using Pinterest, I escape to a destination, I imagine and it is calming. The other social sites are about connecting with other people, Pinterest is about what I want, focus is drawn away from keeping up with everyone and everything and allows me to look inward. It can be from a quote, a health tip to a good book to read and dreaming of exotic destination.
So, now I can hear you say, great but how can that help me grow my business? Let’s look at an example. A person sees an image of a Disney ship and pins it to their board. The person pinning may just be beginning to formulate the idea of maybe a Disney Cruise may be nice this year. So she looks for more images by doing a search.
Now the page is full of all these beautiful and interesting Disney images. So the Pinterst user pins a few more pins on her Disney Vacation Board. Next, she begins to notice a trend, the same person posts many of these images. So what, what do you think Pinterst user is going to do next? You got it, check out the profile of the user and her boards. If user likes what she sees may now check out the travel professional’s website, Facebook page, etc.
What goes into making a Great profile?
Clear, concise information about your business
Links to website, and other social media applications.
Boards that pop-out and say, you have come to the right place for answers
Organization of the board
Pins that LINK BACK to your website.
Take a look at the following board and tell me if you think it has hit its mark? She stands apart as a Professional Travel Expert. BTW: This is only a small glimpse of the profile.
Here are three tips, you can begin working today…without adding more work to your workday
Timeline: Use your Facebook Timeline to portray you love of travel, now I am not saying to do this but maybe in a tiny corner of your large image a tiny logo of your company, may work for you. I have noticed on many personal timeline images doing this and so far no backlash.
Allow Subscriptions to your personal page. Just make sure when you post, the post you want to make public and the posts you want to send to friends are posted that way. Once a week, check the how the your timeline looks to others should be viewed, so that you can make adjustments.
Travel Posts: Post on your personal page, travel information that your friends would like to read and SHARE! If you do, your name will also be shared. Add the added feature of subscriptions and friends of friends maybe begin to follow you on your AWESOME Travel advice.
Many of us have been on Facebook for awhile and with the new rollout of the timeline, our profiles are getting more exciting. However, I have been working a newer social media application that I think captures emotions , visually appealing and sets the stage for sharing more items of interest. I may be wrong here but I think women will really find great fun in using the application. BTW: who books most of the travel for the family vacations?
So why should that be important to you as a travel professional? Imagine sharing great photos of places, recipes that will evoke emotion for a particular place or cruises. Think of the possibilities!
Oh, if you need an invite, (the app is still in beta testing) just head over to my facebook page: https://www.facebook.com/clickofthemouse, I will be happy to send you one.
iZento is helping you have a chance at winning an amazing vacation. All you have to do to enter is try out the iZento tool. I have worked with it myself and it is a product that will set you apart from your peers.
Click here to find out more details. BTW: I am not receiving any compensation for this, I really like the product
Enjoy. BTW: Let me know of other videos topics you would like to see.
